What We Do
You have a fascinating company. And a revolutionary product. How hard could it be to put together a couple of lines for an ad? Can’t you just throw some text together for a website explaining what you do?
Marketing isn’t about informing. Nor is it about entertaining. It’s about selling. What you say matters. And how you say it makes all the difference in the world.
By nature, we people are a self centered crew. When you’re advertising a product or service, you need to focus on the appropriate benefits for your target market. ‘Cause no one’s interested in what you do, but what you can do for them. And you haven’t got much time. People are busy and bore easily. As they’re flipping through that newspaper or clicking around on the web, you have about 10 seconds to catch their attention and sell your product or service in that small window of opportunity.
Writing an ad isn’t hard. Writing an effective one is. Slapping some pages together for a site may seem simple. But creating a website that compels users to browse, click, and purchase requires expertise, knowledge and an in-depth understanding of humans and how they work.
Copywriting is about using words to motivate people to exchange their hard earned cash for your product or service. It’s about creating the right flow, the perfect tone, the ideal atmosphere that compels, persuades, and influences. It’s about selling. And that’s what we do.